Avelli Names Steve Rane As Controller
Rane brings 17 years of financial experience to Avelli and will oversee budget preparation, accounting, asset allocation, cash management and financial reporting
Boulder, CO – May 5, 2011
Avelli, Inc., premier intimate lifestyle brand management company, today announced the addition of Steve Rane as Controller. Rane brings 17 years of financial experience to Avelli and will oversee the company's budget preparation, accounting, asset allocation, cash management and financial reporting.
"Avelli is proud of all our employees, who have made possible our continued growth and reputation as a premier lifestyle brand management firm. We're excited to welcome Steve to the Avelli team and look forward to his expert oversight in maintaining the corporate financial integrity that has served as the backbone for Avelli's success," said Avelli President & CEO, Randall Hughes. "The entire Avelli team looks forward to Steve's contributions."
Rane will be based in Avelli's Boulder, CO office. He most recently served as Controller for Copper Mountain Resort in the mountains of Colorado, where he was responsible for the financial integrity of a $75 million ski resort operations budget. Prior to that, Rane served as Chief Financial Officer of Coburn Development, a real estate services firm, where he raised more than $200 million in for capital for real estate development projects and successfully managed a $20 million commercial property portfolio.
"I'm thrilled about the opportunity to work for Avelli. Their reputation as a team-oriented organization who cares about the quality of their products and the joy of their customers makes it easy to share my skills, yet a challenge to increase financial efficiency," said Rane. "I relish the opportunity to meet that challenge and help Avelli continue to achieve its value-oriented goals."
About Avelli, Inc.
For over 11 years Avelli, Inc. has been successfully developing some of the world's most popular intimate lifestyle brand product lines with a family-centric approach that increases brand value equity for consumers and long-term sales potential for retailers. As the globe's premier intimate lifestyle brand management company, Avelli, Inc. has launched such brands as Lover's Choice, OPHORIA Toys, Cupidology, and a host of private-label brands; each supported by the company's motto: "Driven By Passion. Committed To Success."
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Avelli, Inc. Inks Strategic European Distribution Deal with Tonga BV
Boulder, CO – April 7, 2011
Avelli, Inc., the world's premier intimate lifestyle brand management firm is pleased to announce the signing of an exclusive strategic agreement with Tonga BV for European distribution. The agreement provides Tonga BV with exclusive distribution in every European country, with the exception of UK and Czech Republic. Avelli, Inc. creates and manages the Ophoria Toys, Cupidology and Lover's Choice brands.
After meetings and negotiations with a variety of European distribution partners, Avelli chose to partner with Tonga BV. Since 1998, Tonga has been distributing quality intimate lifestyle toys and products. "With the European market being a key one for us, we are both proud and excited to partner with Tonga for European distribution of our Ophoria and Lover's Choice brands.", reports Avelli President and CEO, Randall Hughes. "Their commitment to representing high quality adult toys and products dovetails with our philosophy of providing such quality brands and products. We appreciate the family-centric approach that they take internally as well. We look forward to a long and mutually-rewarding partnership with Tonga."
For its part, Tonga BV is pleased to have secured the European distribution rights for Ophoria Toys, Cupidology and Lover's Choice brands. " At Tonga BV, we are committed to providing high quality intimate lifestyle products. Ophoria Toys, Cupidology and Lover's Choice products are a perfect addition to our offering." reports Wytze Wynia, Managing Director of Tonga BV. "We are proud to hold exclusive distribution rights in the majority of European countries."
For more information, please visit www.avellibrands.com and www.tongabv.com
About Avelli, Inc.
For over 11 years Avelli, Inc. has been successfully developing some of the world's most popular intimate lifestyle brand product lines with a family-centric approach that increases brand value equity for consumers and long-term sales potential for retailers. As the globe's premier intimate lifestyle brand management company, Avelli, Inc. has launched such brands as Lover's Choice, OPHORIA Toys, Cupidology, and a host of private-label brands; each supported by the company's motto: "Driven By Passion. Committed To Success."
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Trigg Laboratories Launches Wet Microsite to Provide Sexual Wellness Information and Advice from Renowned Expert Jennifer Berman, M.D.
Site to Offer News and Professional Guidance on a Range of Sexual Health Issues
Los Angeles, February 16, 2011
Trigg Laboratories, trusted maker of Wet®, the world's best-selling specialty line of personal lubricants and intimacy products, launched a microsite (www.stayswetlonger.com/drberman) today in conjunction with company spokesperson Jennifer R. Berman, M.D., a leading expert on sexual health issues. The site, designed to help men and women optimize their sexual health, will feature articles and tip sheets from Dr. Berman, as well as a Q&A section where she will answer questions submitted by consumers. A live chat feature, through which visitors can interact directly with Dr. Berman, will be added in the coming weeks.
"Since our founding in 1989, Trigg Laboratories has been dedicated to improving the sex lives and overall sexual well-being of our customers," says Trigg Laboratories founder Michael Trigg. "This partnership with Dr. Berman enables us to provide top-of-the-line advice from a trusted medical professional."
"One of the things I enjoy most about my job is being able to really improve the lives of couples and individuals by helping them solve sexual health issues," says Dr. Berman. "As these are often sensitive topics for people to discuss, I look forward to offering advice via the new Wet site, as well as using it to raise awareness of lesser recognized sexual health issues."
On February 2, 2011, Trigg Laboratories announced that Dr. Berman, an internationally renowned expert and pioneer in the field of female urology and female sexual medicine, had agreed to act as a spokesperson for the Wet brand. Dr. Berman is the Director of the Berman Women's Wellness Center in Los Angeles and is considered America's leading expert on women's sexual health issues. She is one of only a few female urologists in the United States. Dr. Berman pioneered clinical research studies on the physiology of female sexual function and dysfunction, as well as the medical therapies for female sexual function complaints.
Dr. Berman is also the co-author of the best-selling book For Women Only: A Revolutionary Guide to Overcoming Sexual Dysfunction and Reclaiming Your Sex Life, as well as the book Secrets of the Sexually Satisfied Woman: Ten Keys to Unlocking Ultimate Pleasure. For additional information on Dr. Berman, please visit www.bermansexualhealth.com.
Doctor recommended and trusted for more than 20 years, Wet has been a market leader in the development of personal lubricants with a commitment to enhance intimacy and sexual well being. For additional information on all Wet products, please visit www.stayswetlonger.com.
About Wet International, Inc.
Founded in 1989 by Michael Trygstad, Trigg Laboratories manufactures premium sexual wellness and consumer healthcare products and is parent company to Wet® International, Inc., the world's best-selling specialty line of personal lubricants and intimacy products. Developed, formulated and packaged at Trigg Laboratories' 63,000 square foot state-of-the-art facility in Valencia, California, each of Wet's 80+ products are tested to comply with stringent FDA medical device regulations and boast exceptional purity, consistency and comfort levels. Wet® is currently available in 62 countries.
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